accessory equipment Supplies are support products that include items such as stationery, paper clips, and brooms. The type of business products known as support products includes installations, industrial services, supplies, and _. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. However, Philips manufactures the bulbs used in Rayovac flashlights. Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision? specialty product Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. consumer products In terms of price, which of the following types of consumer product would be relatively inexpensive? convenience product Shopping products refer to items that the consumer compares several alternatives on criteria such as price, quality, or style. Which of the following is the best example of a nondurable good? laundry detergent Products that are purchased by the ultimate consumer are referred to as _. Differentiation positioning requires a product to seek a less-competitive, smaller market niche in which to locate a brand. Head-to-head positioning requires a product to compete with competitors on similar product attributes in the SAME market. discover how target customers rate competing products or brands with respect to these attributes Product repositioning refers to changing the place an offering occupies in consumers' minds relative to competitive products. To effectively positioning a product or brand, companies take four steps: (1) identify the important attributes for the product or brand class (2)_ (3) discover where the company's product or brand is on these attributes in the minds of potential customers and (4) reposition the company's product or brand in the minds of potential customers. consumers The axes on a perceptual map are two product attributes, ranging from high to low on that attribute. A perceptual map enables a manager to see how _ perceive competing products or brands, as well as the firm's own product or brand. Determining the size of specific markets within a market-product grid is helpful in determining which target market segments to select and which product groupings to offer.
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